90PoundSite
Case Study: 90PoundSite – Getting Startups Online for Just £90
Start Date: May 2024
Current Status: Active in-house project by Digital Dividend
Introduction
90PoundSite is an initiative by Digital Dividend created to help startups, entrepreneurs, and small businesses establish their online presence quickly and affordably. For just £90, businesses can launch a professional one-page marketing website powered by leading web technologies and platforms such as WordPress, Wix, Shopify, and Webflow.
Problem Statement
Startups often face challenges when trying to get online:
- High costs for website design and hosting
- Complex technology choices (WordPress vs. eCommerce setup, etc.)
- Delays in launch, often taking months before going live
- Lack of scalability for future growth
These hurdles prevent early-stage businesses from building credibility, attracting customers, and generating revenue.
Process
Digital Dividend designed 90PoundSite as a fast, low-cost solution that leverages modern web technologies. Depending on the client’s needs, websites can be built using:
- WordPress + WooCommerce for scalable content and eCommerce sites
- Wix for quick and simple marketing websites
- Shopify for product-focused businesses wanting to sell online immediately
- Webflow for visually appealing, design-driven experiences
Every site comes with:
- Free hosting
- Free business email
- Free SSL certificate
- Basic SEO setup to ensure visibility in search engines
Payoff
The offering helps startups achieve:
- Rapid deployment — live within 10 working days
- Cost efficiency — professional websites at just £90
- Credibility — secure, mobile-friendly, and professional design
- Scalability — flexibility to grow from a one-page website into eCommerce or portals using WordPress or Shopify as the business expands
- Technical diversity — freedom to choose the right platform for their business model
