Digital Dividend implemented a hybrid technology stack combining WordPress CMS for the web portal, SQL Server & .NET for backend systems, and native iOS & Android development for mobile apps. Analytics were tracked through Google Analytics and Firebase, while monetization strategies included AdMob, AdSense, and in-app purchases.
The Learning App
- Category Technology Development
- Technology WordPress CMS, SQL Server & .NET
- Start Date 2015
- Handover Ongoing
- Industry EdTech
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Learning App For Kids
A comprehensive educational ecosystem with 100+ apps and an online portal, featuring analytics, monetization, and memberships.
About the Project
The Learning Apps (TLA) is a global EdTech platform designed to provide interactive educational content for preschool and kindergarten children. As a client of Digital Dividend, TLA expanded its offerings through a WordPress-based web portal and over 100+ iOS and Android apps. The ecosystem includes activities, games, worksheets, memberships, and app bundles making learning fun and accessible to children worldwide.
TECHNOLOGY CHOICE
The Challenge
TLA’s main challenge was to manage and scale a vast library of learning content across multiple platforms, while ensuring seamless user experiences and sustainable monetization. With frequent app store policy updates, handling 100+ apps, memberships, bundles, and analytics under one ecosystem required a robust and scalable solution.
Solution Implementation
Digital Dividend delivered a comprehensive solution by:
- Developing and managing 50+ iOS and 50+ Android apps with free, paid, and bundled versions.
- Creating a WordPress web portal offering thousands of online worksheets, activities, and games.
- Integrating memberships and discounted app bundles to increase revenue.
- Implementing Google Analytics and Firebase for in-depth usage tracking across web and apps.
- Setting up AdMob and AdSense for monetization alongside in-app purchases.
- Ensuring scalability with SQL Server & .NET backend systems to support growing traffic.
Key Outcomes
- User Reach: 2M+ downloads across iOS & Android.
- Website Growth: 2M+ total visitors, with ~2K monthly active users.
- Revenue: ~$125K in app sales and ~$15K from AdSense (3 years).
- Bundles & Memberships: 10+ bundles launched, with steady membership sales.
- Peak Usage: Thousands of monthly active users at traffic highs.
Impact
Through this collaboration, TLA grew into a globally recognized EdTech brand with a strong digital footprint across mobile and web. The project highlights Digital Dividend’s expertise in large-scale app ecosystems, cross-platform development, and integrated monetization strategies, delivering both business value and user impact.